Strategic communications projects I completed for Shabang Live Music & Arts Festival. Through my role as the mock public relations director, I created a newsletter for Shabang's external audiences and those who are subscribed to their digital newsletter. I integrated a lead feature and profile article with other news, announcements, and supplemental articles. The tone, design, and structure were all targeted toward Shabang's young adult and adventurous target audience, mirroring their website and other social media. The newsletter graphic design covered all components of the festival and was sure to keep the readers' attention.
| Date: | 03.2023 |
| Category: | Design |
| Full PDF: | The Whole Shabang |
